A high bounce rate is not necessarily a bad thing.
Imagine that a potential customer lands on your car page and calls your phone number to inquire - you would consider this a warm lead. However, because the user did not interact with the website itself after their initial visit, analytics platforms like Google Analytics will, by default, consider this a bounce.
When advertising on traditional classified sites this is not a problem. A potential buyer will click on your advert and then be redirected to your homepage. That potential customer then has to restart their search again on your website, to find that exact same car they were just looking at on the advertiser site.
For Google Analytics, this is a thumbs up because the customer is engaging with your site and interacting through each stage, making their overall page views and time on site much higher. However, it is clearly not an elegant user journey.
Carsnip is different.
We make sure all of your potential buyers land on the exact same car page on your website that they clicked though from on Carsnip. The buyer then has all the information they need to call or visit your showroom.
This means it may appear that traffic to your website from Carsnip has a higher 'bounce rate'.
How to improve bounce rate accuracy
You can customise Google Analytics to portray a more accurate bounce rate by firing on page events to signify engagement.
For example, you might want to say "if a user has landed on my page, and stay on that page for more than 1 minute before they close their tab, then don't consider this a bounce".
Your webmaster should be able to help you alter the settings in your Google Analytics account. If you need our help, feel free to email [email protected] and we can schedule a call with one of our specialists.