Demand for hybrids outstrips supply by 10 to 1 while auto demand surges
January's ‘Mind the Gap’ market report, which compares consumer demand based on advert clicks with the stock dealers are actually advertising, highlights the huge shift towards hybrids shows no sign of stopping – but dealers are struggling to supply the adverts consumers want. Last month 30% of all clicks went on just 3% of adverts as demand for hybrids rose 30% - up from 11% 2 months before. Demand is now outstripping supply by 10 to 1.
Demand for automatics is also surging with 6x as many buyers clicking on adverts with automatics gearboxes compared with manual. 84% of all clicks last month went on adverts for automatic cars – up 8% compared to December and up by 20% in 2 months. However, over the same period the percentage of dealer adverts that list automatic gearboxes have actually fallen by 3%.
To see the full report, click the link at the bottom of this page.
Carsnip helps UK car dealers take back control of their digital marketing. By driving low cost high quality traffic to dealers websites - over 1.2 million car buyers visit Carsinp every month - we maximise the benefits of SEO, PPC, retargeting and brand exposure while enabling more cars to be sold via dealer websites.
Carsnip is a used car search engine with over 700,000 cars to choose from - making it the UK’s largest. Carsnip combines simple car search with direct links to dealers to connect over 500,000 car buyers and sellers every month.
Our platform is free for buyers and we offer a Pay Per Click model for car dealers to increase their exposure and drive more car buyers to their website.
To find out more about our free and paid models, and our 100% performance based services, please contact us at firstname.lastname@example.org